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20 december 2012

Häftiga initiativ som inspirerar!

Var finner du dina inspirationskällor?

Most Innovative Partnership for Good: 10×10 & Intel
"The transmedia project, funded mainly by Intel, uses the power of storytelling and the leverage of strategic partnerships to deliver a single message: “Educating girls in developing nations will change the world.” Intel has worked for decades to improve education around the world understanding that if the education gap is closed for girls, not only are their lives transformed but so are the lives of everyone they touch."

Outstanding Corporate Responsibility Report: Nike
"” Veteran writer Leon Kaye, who often reviews annual sustainability reports, called Nike’s 2011 report “quite possibly one of the most compelling and engaging I have ever come across.” Kaye gave this report kudos for innovation, education, and how it managed to “bring sustainability alive” using demonstrations and common language."
CSR-rapporter som har lyfts fram är  Nike Coca-Cola och Cisco.

Most Effective Cause Marketing Campaign: The Businesses That Provided Support for Sandy Victims
"The Business Civic Leadership Center in Washington DC provides this excellent tool that has tracked the millions of dollars in aid, services and support provided by businesses large and small."

CSR Game changer: Jochen Zeitz, Puma
"Jochen Zeitz, Puma chairman, lead his company in taking the environmental profits and loss (EP&L) process down to a product level for the first time ever. Doing so helps demonstrate to consumers what products are more sustainable by putting a price tag against the environmental damage they do."

Exceptional Employee Engagement Program: Clif Bar
"At Clif Bar, sustainability is embedded in employees’ benefits package, including incentives for actions such as making eco-friendly home improvements and purchasing a fuel-efficient car. Employees are rewarded for such positive behavior and recognized at year-end. Another very impressive campaign: the Greater Good initiative at Burt’s Bees. The successful program empowers employees through trainings in actionable environmental stewardship, social outreach, natural wellness, and leadership. The program supports a company-wide goal to achieve 100% employee engagement in sustainability by 2020."

Hottest New Media Outlet Focusing on Social Innovation: FastCoExist & Guardian Sustainability (it’s a tie!)
"Fast Company for creatingFastCoExist, an engaging and beautifully designed platform for sharing world changing ideas on social entrepreneurship, energy, technology, food, environment and transportation. I read it every day. The Guardian should be recognized for its stellar sustainability hub Guardian Sustainability, which will launch in the US in early 2013."

Refreshing New Nonprofit: Girls Who Code
"Girls Who Code launched this summer with funding from Twitter along with several other technology firms. The first project was an 8-week intensive program teaching the basic principles of computer science and coding to high-school girls. Each participant was matched with a female mentor from a tech company, giving Girls Who Code’s funders an opportunity to engage their employees. This innovative young organization has big plans for the future and has its vision set on training over 1 million girls by 2020. Think what this will be mean for closing the gender gap in technology."

Most Unique Philanthropic Program: #GivingTuesday
"Sparked by a brainstorm from 92Y’s Henry Timms, who shared his brilliant idea with the team at the UN Foundation, GivingTuesday grew into an unprecedented partnership of more than 2,500 charities, volunteer organizations, corporations, community centers and foundations. On November 27, thousands of volunteer events, giving celebrations, and philanthropic campaigns took place across the country. The fundraising totals for nonprofits are still being measured, but regardless of monetary impact, it certainly sparked a robust national discussion on the importance of giving and philanthropy."

Brilliant Conference Bringing It All Home: Social Good Summit
"Sponsored by the UN Foundation, Mashable, 92Y, UNDP and The Gates Foundation, the annual Social Good Summit, now heading into its 4th year, never ceases to amaze. The September event generated the world’s largest global conversation around how new media and technology can empower and make positive change in people’s lives."

Top New Idea: The B Team
"The B Team, brought to us by Virgin Unite, is a plan with a single purpose: to make business work better. By shifting the focus from just financial gains, toward environmental and social gains as well, The B Team achieves its vision by creating a series of ‘Grand Challenges’ that individuals can take action on. Each Challenge, led by a B Team business leader, will empower and enable businesspeople around the world to transform how business is done. Founding leadership includes Sir Richard Branson; Jochen Zeitz, Chairman of Puma; and entrepreneur Derek Handley as inaugural CEO. The founders partnered with a community of social entrepreneurs, activists, and business leaders to help shape and scale the program."

Källa: Forbes

Dessa häftiga arrangemang tror jag har och har haft möjlighet att inspirera människor och företag att göra en skillnad. Det ligger en hel del i uttrycket att du är del av den förändring du vill se omkring dig!

19 december 2012

Världens mest ansedda företag 2012

Här kommer de 25 multinationella företag som har bäst anseende. Undersökningen är gjord bland 47.000 personer på 15 marknader av Reputation Institute.

"We live in a world where word of mouth is the No. 1 driver of sales and competitive advantage—and because there’s a strong correlation between a company’s reputation and consumers’ willingness to recommend it, businesses need to focus on building those strong bonds with stakeholders. Companies should of course strive to earn the trust and esteem of consumers in its native land, but given that a multinational gets a majority of its revenue from international markets, it really needs to be liked everywhere else, too."

Företagen på listan "The World´s Most Reputable Companies" som publiserats i Forbes:
1# BMW
2# SONY
3# The Walt Disney Company
4# Daimler (Mercedes-Benz)
5# Apple
6# Google
7# Microsoft
8# Volkswagen
9# Canon
10# Lego Group
11# Adidas Group
12# Nestlé
13# Colgate-Palmolive
14# Panasonic
15# Nike
16# INTEL
17# Michelin
18# Johnson och Johnson
19# IBM
20# Ferrero
21# Samsung
22# Honda Motor
23# LOreal
24# Nokia
25# Philips Electronics


2 december 2012

Våga måla en dröm - en riktigt stor dröm!

Det är kanske inte varje dag som man lär sig något av en annonsbilaga.

"Greger Hagelin, VD och grundare av WeSC:
1. TÄNK INTE på konkurrensen. Konkurrens är ett missvisande ord. Jag ser andra bolag som med spelare.

2. BLI EN DUKTIG problemlösare. Och lär dig att njuta av att lösa problem.

3. TÄNK LÅNGSIKTIGT - och tänk stort."

"I dag tycker jag många entreprenörer fokuserar för mycket på att tjäna pengar, och att tjäna dem snabbt. För mig handlar entreprenörskap om att arbeta långsiktigt, dedikerat och passionerat för att produkten ska nå dit du drömmer om att den ska nå. Det är så några av världens främsta märken som Adidas, Apple, Levi´s och Nike har vuxit fram, och det är så vi på WeSC ska fortsätta att tänka. Min första vision var att vi skulle omsätta 250 miljoner om året, i dag omsätter vi 400 miljoner."

Du bestämmer vad du drömmer om!

21 augusti 2012

Gamification - det DU!



I dag var dagen då jag skulle få en inblick i vad Gamification - det slumpade sig så att det var genom Marknadsföreningen i Stockholm - MIS.  Det handlar mycket om att i affärsrelaterade tillämpningar inom näringslivet använda de regler som man använder vid spelutveckling.

Vad spelutvecklare är duktiga på är:
*   Tydliga mål och regler
*   Feed back/Level up (konstant återkoppling)
*   Clear path of mastery
*   Transparens
*   Meritocracy/Promotion (få större absvar pga kunskap och färdigheter)




Exempel på företag som arbetar med Gamification är Samsung, Marriott, Nike, EON, Klarna, Michael Bërglund Executive search.

Vad jag tror att man måste ta i beaktande är människors inlärningsstilar och att dessa varierar från individ till individ.

Hur stora grupper som man är vid olika gruppövningar.




Bästa sätt att minnas? (skulle tro att det varierar)
*   5% Föreläsning
*   10% Läsa
*   20% Audiovisual
**   30% Demonstrera
**   50% Gruppdiskussioner
***   75% Göra det praktiskt
***   90% Undervisa andra

Viktigt är att medarbetare tycker att deras kompetens används och att man blir lyssnad på!