Här kommer de 25 multinationella företag som har bäst anseende. Undersökningen är gjord bland 47.000 personer på 15 marknader av Reputation Institute.
"We live in a world where word of mouth is the No. 1 driver of sales and competitive advantage—and because there’s a strong correlation between a company’s reputation and consumers’ willingness to recommend it, businesses need to focus on building those strong bonds with stakeholders. Companies should of course strive to earn the trust and esteem of consumers in its native land, but given that a multinational gets a majority of its revenue from international markets, it really needs to be liked everywhere else, too."
Företagen på listan "The World´s Most Reputable Companies" som publiserats i Forbes:
1# BMW
2# SONY
3# The Walt Disney Company
4# Daimler (Mercedes-Benz)
5# Apple
6# Google
7# Microsoft
8# Volkswagen
9# Canon
10# Lego Group
11# Adidas Group
12# Nestlé
13# Colgate-Palmolive
14# Panasonic
15# Nike
16# INTEL
17# Michelin
18# Johnson och Johnson
19# IBM
20# Ferrero
21# Samsung
22# Honda Motor
23# LOreal
24# Nokia
25# Philips Electronics
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